In the 1960s, the muscle car era raged on in full swing. Even pickup trucks received a boost in power as horsepower wars pitted automakers against one another. Model year 1968 was the first time that a big-block V8 became available in a light-duty General Motors pickup.
Sharp eyes will notice the 396 badges next to the marker lights on the front fenders of this truck, meaning that its power comes from a 325-horsepower 396ci Turbo-Jet. Power is sent to the rear wheels through a Turbo 350 automatic transmission.
“A gentleman’s truck that was originally ordered with all options,” the listing states.
This well-optioned truck was the recipient of a frame-off restoration and appears ready for shows or cruises. It comes from the second generation of the C/K-Series, dubbed “Action Line,” which was produced between the 1967-72 model years. Incremental updates were applied to aesthetics and engineering each year and, in 1968, all GMC and Chevrolet trucks received a standard “full view” rear window along with federally mandated side-marker lights at all four corners. Payloads were available for this generation on half-ton, three-quarter-ton and one-ton increments, with two available bed lengths.
Among the factory options shown on this vermilion truck are bucket seats, center console, tilt-adjustable steering wheel, air conditioning, AM-FM radio, wooden bed planks and several exterior trim add-ons. The houndstooth upholstery appears in nice shape, and the cabin is accented in woodgrain appliqué across the face of the dashboard.
The seller states that the BFGoodrich white-letter tires and shock absorbers were recently replaced. “Excellent handling and driving truck,” the listing concludes.
As for the horsepower wars, the 396 4bbl. was downgraded to 310 horsepower for 1969-70. If only we could have predicted that, 50 years later, many pickups would replace those big-block engines with smaller turbocharged powerplants or even electric motors.
The seller is asking $41,000 for this restored pickup from the muscle car heyday.