Designated Web Store

A major mistake dealers make is to sell auto parts through their existing dealership site, but that option presents some challenges. Primarily, it reduces the likelihood of your auto parts listings being found online. Why is this? Because it lacks the necessary SEO volume to rank high enough in a search engine. 

Search Engine Optimization (SEO) is the process of implementing commonly-searched words onto a web page or website. With enough of the right keywords, that page gets automatically scraped and listed higher in a search results page by a search engine (i.e., Google). 

If you only list your auto parts for sale on your dealership’s website, you lose out on the opportunity to have a high SEO ranking, which puts you lower in a search engine’s results. Therefore, to ensure a high-quality SEO ranking, setting up a separate website specifically dedicated to your parts department is a good idea.

You can implement keywords in product listings, appointment pages, FAQs, and even customer reviews through a designated parts web store! This will make it easier for people to find the parts they’re looking for and buy from you directly.