Does it get tiring to have story after story of the final Dodge “Last Call” special-edition model without a payoff? Dodge dropped the ball and the car was far from ready for its debut at the 2022 SEMA Show but, like all good marketers, ya gotta get creative to make things right. In this case, Dodge teamed up with the folks at Roadkill to produce Dodge Last Call Powered by Roadkill Nights Vegas (whew!), which will happen on March 20, 2023. Teaser No. 1, Runnin’ Hyde, is below.
According to Dodge, this teaser “foreshadows the powerful metamorphosis fueling the creation of the ultimate Dodge special-edition ride” and “suggests the powerful metamorphosis fueling the core of the ultimate Dodge special-edition vehicle.” C’mon, Dodge, ever hear of synonyms?
One teaser a week is planned, with the next one appearing on March 1st. Each is a “trail of hints and clues as the brand blazes forward toward the reveal of the seventh and final 2023 ‘Last Call’ special-edition model,” which we anticipate being the ultimate Dodge special-edition vehicle.
To view the livestreamed Vegas event on the 20th, visit DodgeGarage.com. If you actually want to be there in the thick of it, you can buy tickets at www.Motortrend.com/DodgeLastCall.
See ya in a week for more!