Matchbox Celebrates 70 Years | Journal

Want to feel old besides what’s going on with EVs? Matchbox is turning 70. That’s right — the little car from London is becoming a septuagenarian! To celebrate, the brand is introducing a line of special limited-edition vehicles that pay tribute to Matchbox’s heritage.

Want to feel even more old? Mattel owns Matchbox. That’s right, the folks who make Hot Wheels also own Matchbox. But let’s forget about old and focus on young because, for 70 years, Matchbox has helped unleash generations of “kids’ innate desire for freedom to explore the world so that they can discover their independence.”

The anniversary line will be featured in seven different assortments across the Matchbox range. They will be a combination of collector favorites and iconic vehicles from the past 70 years.

“We are so excited to celebrate the 70th anniversary of Matchbox and the trusted legacy this brand has imprinted on kids and collectors all over the world,” says Roberto Stanichi, Senior Vice President, Global Head of Vehicles at Mattel. “We look forward to continuing to redefine the die-cast category as we move towards a more sustainable future.”

Indeed, some of the individual 70th anniversary die-cast models that will be hitting retail shelves throughout the year will be made from recycled zinc. Matchbox will also be introducing EV models and eco-friendly themes as it moves towards creating models and packaging with 100% recycled, recyclable or bio-based plastic materials by 2030.

But the wait for more anniversary announcements is not as long a wait, as those are scheduled for July 2023.

For more information on the Matchbox 70th Anniversary, visit the Matchbox 70th Anniversary page.

The Journal

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