Sugar Factory American Brasserie, touted as America’s favorite eatery and celebrity hotspot, has expanded with its first Arizona location in Glendale at Westgate Entertainment District and will open for reservations in the next month. Guests can expect an exciting and unforgettable dining experience with indoor and outdoor dining, photo-worthy decor, over-the-top entrees, legendary desserts and Sugar Factory’s signature retail store with hundreds of candy options.
“We’re celebrating more than 14 years serving the most decadent sweets and treats around the world, and we are so excited to introduce our fun, family-friendly brand to Arizona. From our photo op walls to our staff, every element at Sugar Factory American Brasserie Glendale is designed to give guests a memorable, Instagrammable experience from the minute they walk into the minute they leave,” says owner Charissa Davidovici.
Sugar Factory’s Westgate location will have 9,400 square feet of indoor space and over 1,275 square feet outdoors. The restaurant boasts a 128-seat main dining area, a pink private dining room with space for 18 guests, a bar area with seating for 26 and an outdoor café seating for 40 people adjacent to the walk-up ice cream bar on one side, and seating below an outdoor trellis on the other. Upon entering, guests will be greeted by Sugar Factory’s signature candy dot wall, candy heart lounge and the candy retail store where guests can choose from over 50 types of sweet treats and more on Sugar Factory’s signature floor-to-ceiling candy wall. From the retail store, guests can enter the main dining area with Instagrammable moments such as large flower walls with neon signs perfect for posing, an elaborate three-dimensional floral ceiling, candy heart wall, video walls and other colorful decor.
“Sugar Factory, an extravagant brand of interactive experiences, is a perfect pairing for Westgate Entertainment District – a destination for premier food and fun,” said Jessica Kubicki, director of marketing for YAM Properties. “As we reimagine key elements of our center, we are pleased to welcome new, unique pioneers like Sugar Factory. Glendale locals and visitors are sure to be wowed by this compelling addition.”
Offering brunch, lunch and dinner, Sugar Factory’s menu features dishes such as burritos, sushi, and fajitas, as well as colorful dishes and unique desserts. Start the day with exciting new brunch offerings, including mouth watering pancakes, like the Salted Caramel Pretzel Pancakes – warm buttermilk pancakes topped with salted caramel sauce, caramel popcorn, a jumbo pretzel, nutella drizzle, vanilla ice cream and topped with whipped cream. Guests can also enjoy the Reese’s Pieces Churro French Toast – made with churro french toast, stacked and topped with vanilla ice cream, peanut butter cups, Reese’s pieces, whipped cream and drizzled with peanut butter and chocolate sauce; or indulge in the Smore’s Nutella Waffle – smothered with Nutella and torched marshmallow fluff, topped with whipped cream, Hershey bar pieces, graham cracker crumbs and garnished with powdered sugar. Sugar Factory’s Insane Iced Coffees are a perfect breakfast pairing and a photo-worthy way to add a caffeine boost to the day. These cold brew based, lavishly-decorated drinks are topped with waffles and available in a variety of flavors.
Popular lunch and dinner menu items include the Carne Asada Tacos, served with homemade corn tortillas, Mexican rice and beans; the Crispy Rice Spicy Tuna roll, made with crispy sushi rice, spicy marinated tuna, guajillo mayo, unagi serrano sauce and garnished with cilantro; or the Lobster Fajitas, lobster stuffed, served with rice, corn tortillas, peppers, tomatoes, onions, cilantro, sour cream and pico de gallo.
For dessert, Sugar Factory’s Insane Milkshakes are lavishly decorated and served in chocolate-covered mugs. Favorites include the Giggles Snickers Milkshake, made with vanilla ice cream blended with caramel, peanuts, served in a chocolate caramel popcorn mug, topped with fried Oreo’s, gummy worms, peanuts, chocolate and dulce de leche sauce, whipped cream and a Snickers Bar; the Maple Grand Slam, made with vanilla ice cream, served in a white confetti mug, topped with silver dollar pancakes, mini waffles, crispy maple bacon, whipped cream, confetti and maple syrup drizzle; or the and Cookie Monster Milkshake, made with cookies and cream ice cream blended with vanilla sauce, topped with whipped cream, a blue glazed donut, a chocolate chip cookie, blue frosted cupcake with a birthday candle, served in a chocolate covered mug with chocolate chip pieces.
The restaurant’s elevated white marble bar seats provide full-menu service complete with Sugar Factory’s signature, celebrity-endorsed smoking candy goblets, like the new Natti Natasha goblet, made with raspberry, piña colada, Flecha Azul Tequila, Tasha’s Rosé topped with orange gummy bears, flowers and heart shaped gummies. Other Natti Natasha inspired cocktails are infused with Tasha’s Rosé such as the Natti Vice Mimosa, Yummy Yummy Love Mimosa, Rom Pom Pom Mimosa, Dutty Love Mimosa, and the Diosa Mimosa. All goblets are available with or without alcohol, other celebrity-approved goblets include The Rock’s Soul Man made with his Teremana Tequila; 50 Cent’s Candy Shop made with his Branson Cognac; Bruno Mars’ Watermelon Piña Colada and Mai Tai made with his SelvaRey Rum; and Nick Jonas and John Varvatos’ Strawberry Cadillac Reposado Margarita made with Villa One Tequila.
Sugar Factory Glendale will be located at 9375 W Entertainment Blvd, Glendale, AZ 85305. The new location will be open Monday-Thursday 11am-10pm, Friday 11am-11pm, Saturday 10am-11pm, and Sunday 10am-10pm.