As the holiday season approaches, a particularly relevant question is whether it is a good idea to send the boss (and former boss whom you will need for a good reference sooner or later) a greeting card. If so, is it okay to forego the traditional “snail-mailed” greeting card, in favor of a state-of-the-art e-card/social media greeting?
First, note that job reference-checking firm Allison & Taylor, The Reference Checking Company indicates it is likely a good idea to send your boss an appropriate holiday greeting. Why?
Past surveys reveal that approximately 57% of holiday card recipients indicated they were more likely to do future business with a company (or individual) that sends holiday greeting cards. And with your co-workers competing with you for the boss’s favor, your holiday card could prove to be a small, but decisive, differentiator.
4 Reasons a Greeting Card is a Good Idea
- Connecting with your boss (or former boss) will help keep you top-of-mind in their awareness, translating to possible future support or opportunity.
- Sending your boss (also former bosses, colleagues, suppliers, etc.) a card demonstrates a personal touch to accompany your business relationship.
- Staying in touch with bosses and colleagues with a holiday card is a subtle yet highly effective form of networking. (It is also less expensive than taking them to lunch, and won’t violate corporate edicts if sent via personal mail.)
- Staying in the favor of your prospective employment references (particularly former bosses) is critical to your future employment success. The reference-checking firm of Allison & Taylor notes that approximately half of all reference checks they conduct reveal unfavorable commentary from the references. Consider that a greeting card could prove to be a small, but critical, investment in your professional future.
Given our social media age, is an e-card greeting just as good, or better, than a traditionally mailed card?
The answer is “probably not,” for a variety of reasons. A card or greeting sent electronically may be regarded by some employers as inappropriate, perhaps even cavalier. Such greetings also tend to lack the “personal touch” of a card mailed individually to the boss’s door. E-cards and social media holiday greetings are often sent en masse, or (in the case of social media greetings) can be done as spur-of-the-moment responses to a comment seen on Facebook or some similar venue.
You aren’t likely to go wrong with thoughtful, traditional holiday greeting cards that can go a long way in making a good impression on many of your business contacts.
A professional reference-checking firm such as Allison & Taylor, The Reference Checking Company can provide critical information in current job situations as well as future job search efforts.