Pick of the Day: 1967 Pontiac Bonneville Brougham

The Pontiac Bonneville first appeared in 1957, with it being mainstreamed into the Pontiac lineup in 1959. That was the first year of the brand to exhibit General Manager Bunkie Knudsen’s efforts. Starting in 1964, a Brougham package became available for those who wished for something fancier. One of those cars, a 1967 Pontiac Bonneville Brougham four-door hardtop listed for sale on ClassicCars.com by a dealer in Pewaukee, Wisconsin, is our Pick of the Day. (Click the link to view the listing)

1967 Grand Prix front end

The full-sized Pontiac line was redesigned in 1967, now longer/lower/wider as was the trend of the time. The 1965-66 Pontiacs were athletic-looking and were a tough act to follow but, to contemporary eyes of the time, Pontiac may have pulled it off. Of special note was an interesting grille for the lower part of the front end that had multiple looks — the Catalina, Executive and Bonneville featured the trademark vertical headlights, while the Grand Prix hid its headlights behind the grille and featured unique parking lights.

Underneath the hood, the 389 was bored to 400ci, while the 421 was bored to 428ci. Tri-Power also was put to rest due to some strange edict that restricted multiple carburetion for the Corvette, but the Rochester Quadrajet was up to the task — Motor Trend magazine said that the top GTO was “the equivalent or better in performance” to its Tri-Powered predecessor.

The Brougham package for both the Bonneville two-door and four-door hardtops included Morrokide vinyl blended with Plaza bolster cloth and Princessa pattern cloth, Strato-bench front seat with center armrest., thick nylon-blend carpeting, power windows, door pulls, extra-thick foam seat padding, Carpathian elm burl woodgrain on the door panels and dashboard, electric clock and deluxe steering wheel.

Standard was a 333-horsepower 400ci backed by a three-speed manual on the column, which could also be had on the floor for a fee, as could a manual four-speed; opt for the automatic and horsepower was 325. A step-down option was a 265-horse 400 two-barrel, while two 428s (360 and 376 horsepower) were available as upgrades.

This 1967 Pontiac Bonneville Brougham four-door hardtop features what’s likely the most common combination for this car: 325-horse 400 backed by the TH400 automatic. Though the seller doesn’t give much in the way of description, the color looks like Plum Mist. Air conditioning is a fine addition to the option list, wouldn’t you say?

The seller is asking $19,995 for this plum-hued 1967 Pontiac Bonneville Brougham four-door hardtop. If you like the idea of a Pontiac that thinks it’s a Buick, look no further.

To view this listing on ClassicCars.com, see Pick of the Day.

The ClassicCars.com Journal

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