Breaking Down Parts eCommerce 

Parts eCommerce is the process of selling auto parts online and through online channels. One common misconception of Parts eCommerce is that it just means selling parts on your dealership website, but there is so much more to it! It also means selling on your own dedicated, mobile-friendly parts web store separate from your dealership’s website and online marketplaces like Amazon and eBay.

54% of dealerships sell parts online, but most of those are selling through their dealership website. This is great for local customers, but your parts department needs to adopt additional selling channels if you want to reach a national audience. 

Online marketplaces like Amazon and eBay are a great way to start selling to a national audience without managing a parts web store. Amazon is a great selling channel for accessories, while eBay is a great place to offload obsolescence. Both channels come with an established customer base with built-in buyer confidence. 

Dealers who are ready to maximize revenue and take full control of an online parts business should focus on establishing a parts web store. This allows you to build a business that is separate from your dealership, where you can reach more buyers by marketing the dedicated parts web store. 

Of course, you don’t have to choose just one selling channel; if you choose to sell on all three to generate online revenue, the RevolutionParts platform allows you to easily manage all selling channels on a single dashboard. 

Right now, the automotive parts eCommerce industry is booming.

According to Hedges & Company, the online parts market totaled $19.2B in 2022 and is expected to reach $35B by 2030. In addition, a recent report from RevolutionParts found that 74% of OEM parts shoppers prefer to shop online vs. in-person, as it offers consumers an easy, convenient shopping experience. Needless to say, the eCommerce market is the fastest-growing retail segment in the world.