Marketing can be a challenge, but it’s crucial to the success of any business. Not only do you need marketing to maximize success, but you need to be using the right marketing.
While most dealers implement marketing to drive business to their dealership, having separate marketing specifically for the parts department is not widely adopted. These reasons can include common myths about marketing in the parts department. However, not having a marketing strategy that is specifically trained for your parts department could mean leaving money on the table.
That is why we’re here to BUST these myths and reveal why they are simply just not true. We’ll also show you how, with the right marketing, you can give your parts department a revenue boost.
Here are 4 common myths about parts marketing that we want to clear up.